Mobile content to predict US election outcome?

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Obama leads in the mobile space too

27 October 2008: According to sales of election content in the US, Obama mobile content is proving significantly more popular than McCain content. Mobile messaging service provider Fun Text is providing multimedia message content for each candidate and the number of messages sent tie in with current election outcome predictions that Obama is in the lead.

Available to send to friends and family, the election content provides an easy way of conveying who you re supporting out of the two candidates.

Fun Text content is updated every day so there is always something new and topical but we hadn t anticipated that this could be such a great way of predicting who might win the US presidential election. Unlike an online poll where people are quizzed on their preference, this pulse takes into account people s actual use of this content, said James Pycock, director of Fun Text. Obama currently has 82 of the Fun Text vote, and McCain 18 . Clearly Obama has won the vote of the typically younger mobile demographic.

Mobile users are likely to increase their purchase and sending of such messages in the final run-up to the election, he continued Keeping a close eye on these figures is likely to give a good indication of who will win in the end.


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